Last month popular review site Yelp launched a re-design, giving greater priority to visual content and making key business information in reviews stand out more.
The new layout now includes pictures at the front and middle of the page and makes key information easier for users to quickly access. The reviews themselves were also given an upgrade, with key information highlighted. If there’s important information from reviews (such as its BYO) then these are listed by bullet point on the right hand side of the review, making it clear for the user to see.
Additionally users are now able to search for relevant reviews based on keywords rather than just looking for business name or type alone. So for instance they may want to look for ‘gluten-free’ in a particular city, in which case they can search for that phrase and wherever it is mentioned in a review it will return those relevant businesses. A number of restaurants, cafes and gluten-free specialist retailers, for example, may come up.
Images are given priority so there is plenty of space for reviewers to post these; these will be shown at the top of the reviews to give users an instant visual for the reviews, rather than having to click on a separate link.
Yelp had the following to say on the new layout:
Yelpers have contributed more than 53 million reviews to date, so of course we couldn’t leave this important section untouched. Since Yelp’s rich content is so valuable in helping people make spending decisions, we adjusted the column width and font size for optimal readability, while adding large photos in-line to give further context to a Yelper’s experience.
It makes a change for Yelp to be in the news for something positive like this – previously there was scandal over its alleged number of fake reviews and consequently reports on their clampdown of it. Ultimately they are looking to improve user experience overall and a fresh new layout is one way of achieving this. Keeping up to date also means they can keep up with the competition – since Yelp’s inception there have been plenty more review sites that have popped up, many of which use an incredibly similar concept.
Currently Yelp received 120 million unique visitors each day globally.