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What is responsive design?

So what is responsive design? Is it the latest marketing buzz word that really means nothing?

Responsive design is quickly becoming a big deal, its the process of building a site that is adaptable to whatever device it is being viewed on.  That could be a TV, Smartphone, Tablet or any other future device.  So this is a really big deal, 50% of searches are now on a mobile device and that is expected to continue to grow.

Google is now even highlighting websites that are mobile ready in its search results.  Clearly these sites will get better click thru rates and eventually higher positions on Google.

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google search results on a mobile phone


Its important to remember people will use your website differently depending on the device they are using.  So make sure you have large buttons on a mobile that someone can easily use with their finger.  Clickable images are great when working with a mobile device rather than drop down menus etc.

example of responsive design


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About James Nicholson

James Nicholson is the founder of Rocket Marketing Hub. He’s worked in Digital Marketing for over 10 years for companies like Utility Warehouse, NHS and hundreds more.

You can connect with James on Twitter and Facebook

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