How To Write Effective SEO Title Tags
Title Tags, or Title Elements as they are sometimes referred to, help to define the title of a document. Title Tags are most commonly used on the SERPS, the Search Engine Result Pages, and they provide a preview of what the page has to offer. This preview is very useful for SEO purposes but it is also useful for the reader and it can encourage social sharing.
The Title Tag is supposed to an accurate and sharp description of the content that is found on the page. The fact that it can offer value to the user experience and to SEO means it is vitally important and by creating accurate Title Tags, you can benefit from:
- Stating the relevancy of your content
- Improving the browsing experience
- Providing search engines with accurate insight into what you offer
A sample of the code used with Title Tags is as follows:
In an optimal format, you would include your Primary Keyword, your Secondary Keyword and your brand name but due to the character limitations, you may find that this is difficult to do so.
The ideal title tag length for search engines
Google will only display so many characters of your title so you should look to create your Title Tag with 55 characters at the most. You can create your Title Tag to promote your brand, to answer consumer questions or for any reason you like, but you should create your Title Tag with a specific purpose in mind.
There are a number of Title Emulator Tools to find online which allows you to create a Title Tag and see what it will look like online.
Title Tags are vital for SEO
A Title Tag is considered to be the key text when describing a document or online page. These tags have long been considered hugely important and they will appear in three of the most important places; browsers, external websites and search engine result pages.
The Title Tag will often appear at the top of the browser and in the tabs.
An increasing number of external websites, particularly social media sites, use the Title Tag to act as linking anchor text.
When keywords that the user has searched for appear in the Title Tag, search engines make them bold, which increases the visibility of these Title Tags. This will ensure that your page is more visible and this generally leads to a higher level of click-through rate.
Optimising Title Tags
As Title Tags are so crucial when it comes to SEO, you need to follow best practice when using them. Here are some top tips to use for Title Tags.
Always think about length
With Google truncating lengthy Title Tag posts, ending lengthy titles with “…” you need to think about length. If you can say what you want in a short and snappy way, do so. However, as Title Tags are so important when it comes to sharing and social media, there are some experts who advocate the use of a lengthier Title Tag in some cases. This is even the case for some Title Tags where the keyword is found in the section that is cut off.
It is best to focus on creating a relevant, accurate and engaging Title Tag than to merely focus on length but if you can do both, all the better.
Put Important Keywords At The Front Of The Title Tag
Various SEO experts have undertaken research on this matter and it appears that the closer you place a keyword to the start of a Title Tag, the better the impact it will be for ranking and for users clicking on search results.
Leverage your brand
If you have a brand name that is better known than your keyword or which is likely to be the biggest factor for your customer or people who will click the link, place the brand name at the start of the Title Tag. If you have a lesser known brand name or it is less relevant than the keyword you are using, make sure that you place the keyword first. This means that on some pages, you may be looking to place your brand name before the keyword in your Title Tag but if you are a small firm, it is likely that the keyword will be the most important factor.
Make sure that Title Tags are readable and make sense
It can be difficult to construct a great Title Tag with so few characters but you need to think about the user, not just the search engine. Everything you do should be compelling and it should aim to connect with users. This means that you should think about the user experience and whether your Title tag is offering anything to them or giving them a reason to click to find out more. You should be looking to create a positive message with your Title Tag as it will quite often be the first engagement someone has with your company.
The MozBar SEO toolbar lets you see relevant metrics in your browser as you surf the web.
- Open Site Explorer
Open Site Explorer is a free tool that gives webmasters the ability to analyze up to 10,000 links to any site or page on the web via the Mozscape web index.
- HTML Title Tag
The official W3Schools documentation on title tags.
- <title>: the most important element of a quality Web page
This is a short explaining title tags, hosted and produced by the Quality Assurance Interest Group at W3C.