We often talk about Lead Magnets (An irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information). They are more common in the online world, however they work just as well or even better in the real world.
Today I was enticed by a WH Smiths Lead Magnet, for those of you who use o2 they have an amazing app full of offers called o2 priority. Today they have a deal where you can get a pack of Christmas cards and a bag of gold coins for FREE. No commitment to buy, no forms to fill in just show them the code and grab your stuff.
Now this is a really smart move, you see the high street is struggling to compete with the online world. So anything they can do to get me back in their store before Christmas is a good thing. I bet 99% of people who took this free offer also purchased something else while in the store.
This shows that Lead Magnets work offline as well as online, so think how you could implement a Lead Magnet into your business.
This weeks Rocket TV is about getting people to take that step and give you their details. Its a simple but important lesson that every business owner, marketer and entrepreneur needs to watch.