A big crippling fear of most business owners is the frequency they send emails.
I have met thousands of business owners who simply never send any emails to their prospects or existing customers.
The reason behind their thinking is they will annoy or alienate those people. But the truth is if they are not a customer now they may never be. If you send them valuable content you are moving them closer to purchasing your product or service. Yes a few people might unsubscribe, but thats a good thing you are cleaning your list of the people not interested in your services. You can then focus on the prospects that are interested in your business.
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