If you want to drive your business forward, you should be looking to:
- Improve on your conversion rates
- Attract the customers that are right for your business
- Develop advertising that brings you serious returns on your initial investment
If these are goals of yours, this guide will show you a simple yet really effective marketing tool that could transform the way you undertake marketing.
You can do this by creating a customer avatar.
A customer avatar is a detailed profile of the sort of person you want to be your ideal customer. When you have a customer avatar in place, you will be able to:
- Reach out to and service where a niche where you are recognised as the leading expert
- Craft your marketing message so that it appeals to a specific person as opposed to being a generic message
- Boost your conversation rates by saying the right things that generate action
- Reach out to more of the right sort of customers because the “wrong” buyer will not be interested in what you have to say
- Save money because you will not be spending money on marketing activities that don’t work
You will find that it is simple enough to create a customer avatar and all you need to do is undertake a template based on information that will help you to profile your most valued customer. At the end of this guide, you will have the chance to grab a free template that helps you create your own customer avatar.
If you think that you don’t need an avatar because your business appeals to everyone, you are making a MASSIVE MISTAKE.
This is only true for the handful of businesses that are genuinely in the mass market business. If you were to closely examine your customer base, you will find that you have a core group that:
Spends more than the rest of your customers
- Provides you with repeat sales
- Will upgrade to the premium services or products you offer
- Will generate a sizable proportion of your profits, and they won’t barter on the price
- Will provide you with tremendous feedback
- Are really good to work with
ALSO, you will find that these customers spread the word about your business to their friends and family members. This means that you will be found on social media, drawing more people to you. When you look closely at your customers, you will find that these buyers will very likely share demographics in common, they will often hold similar values and they will be motivated by similar things.
If you then compare these aspects to the people that only buy one product from you, who are much more demanding and who leave you feeling unsettled or uncomfortable, you should find that the profile of these people isn’t the same as the profile of the core group for your business.
In an ideal world, yes, your business could sell to anyone, but in the real world, wouldn’t you prefer to focus on the group that provides you with the best results.
By focusing all of your attention on your core customer group, you will be able to attract the right people and give them exactly what they are looking for.
You’ll find that if you construct your own detailed customer avatar, you will stand apart from your peers and rivals. This is because not many businesses take this step or make the effort. This means that by taking this step, you can provide yourself with a competitive advantage.
The key reason for this competitive advantage comes with the fact that you can now tailor your message exactly to the right sort of customer. Don’t you think you can benefit by:
Using the language that your customers use and feel comfortable with
Addressing the buying objections of your customers and assuring them that you can solve their issues
Creating the sort of offer that your ideal customer will respond to
Filtering out the sort of customers that you would prefer to not work with
By creating a customer avatar, you can remove much of the guess-work involved with marketing and reaching out to your audience. This saves time, it saves money and it helps you to make decisions that are right first time. As a result of this, you will boost your conversion rate, you will bring in more of the right type of customer and you will stop wasting money on advertising campaigns that don’t work!
If you want to reap these rewards, download your FREE customer avatar template:
This is a serious opportunity to significantly improve your business, and by downloading the free template, you can have a positive impact on your business. Your template is available by clicking here.
Once you have completed the profile, be sure to name your avatar. This will further place the image of your customer in your mind. You should then look to post a picture of your avatar in a prominent place in your workspace, as this will provide you with a constant reminder of who you are working towards.
You should have this customer in mind every time you:
- Create a blog post
- Create new copy
- Develop new products or services
You need to make the effort to think about your customer and understand things from their perspective. What does your customer need to know? What might they struggle with? What objections could they have about a product/service or message?
If you do this you will find that you will have a much greater chance of reaching out to a customer with success. When you meet the needs of your customer, you will have a positive impact on your bottom line, and that is surely worth focusing on?