You have to make it easy for people to find your content online.
Watch this quick tip on how you can become more visible to your audience.
Everyone in business wants to make money, right? But what if I told you that you could make money by giving something away for FREE.. You probably would think I’m crazy, right? WRONG! Watch the video below and you’ll find out exactly what I mean..
When it comes to Social Media how long should your post be? Well there is a correct answer I will share with you below.
Social Media can zap the time out of your day if you let it, on this week’s episode of The Rocket Cast we show you how to automate your social media.
We talk through the best tools for to automate your social media as well as what to automate and what not to automate.
Check out this new episode with James Nicholson and Julia Bramble.
Check out this weeks Rocket TV on how you can move your prospect gently towards purchase using content..
We’ll be back next week with another great tip for you 🙂
This week we have Oliver Billson from www.oliverbillson.com, he shares his top marketing strategies that you can swipe and deploy to take your business to the next level.
Oliver works on campaigns for the biggest names in marketing including Dan Kennedy, Frank Kern and Ryan Deiss.
Its rare to have Oliver sharing his knowledge so we are really lucky to have bagged him as a guest.
Hey fellow marketers!
In the latest episode of the Rocket Cast, Nick James – of the Bums-on-Seats Boot-camp – are talking about the ins-and-outs of how to approach, organise and market your live events to get the best out of it.
How do you gather leads, convert them to attend the event and what is the right time frame to properly market your live event? All of these questions get answered in this podcast!
With a Live Event you are committing your face and reputation to a live audience, so you need to know that your business gets put on the map – for the right reasons.[smart_track_player url=”http://traffic.libsyn.com/therocketcast/nick_james.mp3″ title=”EP20 How To Fill Your Live Events With Nick James” artist=”James Nicholson” color=”eb7132″ social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” social_stumble=”true” social_pinterest=”true” social_email=”true” ]
In this RocketCast Episode:
- How to put together an Effective Marketing Campaign for your Events and getting Massive Conversion & Leads.
- How Nick inspired James to Host & Organise his own events, how you can progress from Humble Beginnings to Great Success
- How Events can Grow your Brand & Reputation massively, along with Creating a Persona to your Business.
- and much more!
Thank you for listening in this week – we’d love to hear from with any feedback you may have. Review us on iTunes and be sure to stay tuned for further episodes!
Welcome to the Rocket Cast – It’s time to Blast your Sales into Orbit! Hold Tight! Here is your host – James Nicholson!
James Nicholson: Hey it’s James Nicholson, and I’m really excited to have my good friend Nick James on the Rocket Cast this week! Thanks for joining us, Nick!
Nick James: No problem, you’re welcome – more than happy to be here.
James: So Nick is going to be speaking at our event coming up in June, which we’re really excited to have Nick back on stage at one of our events, which is going to be amazing. He’s going to be doing some different content this time so do you want to tell us a bit about what you’re going to be talking about at our next event?
Nick: Yeah sure, well, specifically I’m going to be going through a campaign that you can copy and use at your own business – regardless of whether you’re running your own events like I do or James does, or whether your selling products and services online – it doesn’t really matter – but I’m going to walk you through a campaign where you can capture a lead, and then convert at crazy-crazy levels – we got 33% conversion from lead to sale, so I’m going to be walking you through that campaign so you can copy it and use that in your business.
James: Sounds good, so everyone should come along – and that’s fresh content, you haven’t spoken on stage about previously?
Nick: The only people that’ll have seen that content before will be my private clients and people like that so, no, I’ve not shared that on-stage, like at your event, before.
James: Perfect, so that’s a great reason to attend. The Business Owners Success Summit (for people who aren’t aware, although you should be!) is the 3rd, 4th & 5th of June at London Heathrow – so we’ll put a link to that event down below.
So we went out to our audience with questions on filling events, so, lots of people have an event inside them and by going to your event, actually, we ended up putting on my first event together, which was the Traffic & Lead Gen Bootcamp. Basically – lots of people know the story from that event – but in a nutshell I had wanted to do an event for 2-or-3 years and was honestly a bit of a pussy about it, and didn’t get on with it.
I went to Nicks Bums-on-Seats Bootcamp and that gave me lots of ideas, but I still didn’t quite take the leap of faith that was required to put on a live event. Nick launched Private Clients, and – again – I wanted to do that but didn’t quite do it. A few days after the event, they sent out an email out and it said that you could work with them on a one time project, which was much more suitable for what I was after, rather than their previous product which was a 12-month package they were offering.
I went ahead with the Seriously Fun Business guys, and that’s how the event went ahead because I needed to get the knowledge from inside this guys (Nicks) head, and also the financial commitment made it real, and it made me have to put the event on. If Nick was running the event for free, I probably would have made any-old-excuse to get-out of putting on the event.
So thanks for having that as a service in first place, that was really great!
Nick: Well you’re welcome – and thanks for paying me some money!
Nick: If it’d been free, you wouldn’t have gotten the value from it, your wouldn’t cared and it helped to get you a better view of it.
James: Exactly; it does make sense, like if we were doing this on a contra deal or ‘mates rates’ it would never have worked – I needed to have some ‘skin in the game’ to push me to put that event on, and was a really important part of that.
So anyway we put some questions out to our audience – a lot of people here in our audience have events they want to do so there’s lots of really good questions here. So we’ll jump into this now.
First question is from Jody Raynsford, who has a business called Jody Raynsford Copywriters and – interestingly enough – he’sactually putting on his first event. He’s doing quite an intimate event to start with – he asks;
“What kind of numbers are needed to demonstrate interest for you to know that you’ll be most likely to fill your event. For example to fill 100 seat event, do you need 1000 people and strong interest, or lower or higher numbers?”
Obviously you’ve converted at 33% on the funnel your going to talk us through, but not everyone is going to be able to do that and obviously you wouldn’t start with that. So if Jody was looking to fill 100 seat venue; many people should he get to raise their hands, showing interest?
Nick: That’s a great question, and also love the fact Jody is doing an event on copywriting, because – for anyone who knows my story – that was my first ever event that I run was a small numbers, copywriting workshop and I got a grand total of 8 people the first time I ever ran an event!
The reason I always share that is because we’ve all gotta start somewhere, we did okay – it was 2 grand a ticket, so we made 16 grand on the event – and that allowed me to start learning ‘how do I do this’, ‘how do I get people the room’ and then grow it from 8 to 15 to 30 to 50 to 800 in the end, so you’ve got to start somewhere.
I love that Jody’s doing that – I think that is a skill that they needed to learn if they’re going to be successful in business and in marketing. By the way – disclaimer – I probably won’t directly answer these questions ‘cause there is no definitive answer. How many people you need to get interested in an event in order to convert 100 people? Well, there’s so many bloomin’ factors – I don’t know – it depends how much you’re charging for the ticket, it depends on if it’s a 1-day event or a 5-day event, is it a multi-speaker event or a workshop? So many factors, so that is worth making as a first statement.
From there – providing you’ve got a strong conversion strategy in-place – I would always look for … because I’m going to try give you some guidance here, if possible. So let’s say for arguments sake, that your running an event where you want a 100 people at £100 each. I’m just going to put that as a general idea that you want 100 people at £100 each. I would be looking to convert 1-in-10.
Could you convert more than 1-in-10 – yes! Could you get 1-in-3 like we did – yes! If you got a stellar speaker line-up and the tickets are relatively inexpensive – yes! If you’re looking at selling 8 places at 2-1 – like I did at my first ever event – we did that with a relatively small database of 7-or-800 people, but that was a quality database we had been engaged with for a long time. Then we managed to get 15-or-20 to put their hand in the air to say ‘yeah, I’m interested’ and then managed to convert 8 of them.
But, you know, it’s a small, quality rather than tens of thousands of people on a list that you haven’t engaged with – I know that’s not a direct answer – there’s so many factors to consider. General rule of thumb, though, the more people you can get interested; the more likely you are to fill the seats.
James: So – obviously there’s lots of factors – but if you’re looking at 1-in-10, you’re doing okay?
Nick: Maybe – depending on how much the tickets are, when the event is, how days it is, how many people you want to get in the room etc etc. This is why it takes me 3 days to teach this stuff and, even then, someone like yourself will come and consult with me because there’s so many factors and so many unknowns that we need to drill down – like for your event in particular, Traffic & Lead Gen bootcamp – we need to drill down into how much are the tickets, how people have we got on the list blah-de-blah-de-blah – all this stuff before we could get any real idea of how generate the leads we need to fill the room.
James: Yeah, and also – from what I learnt for the Traffic and Lead Gen Bootcamp that your plans change through the process.
Nick: Yeah, and – the the real answer, Jody, is I don’t even know myself! What I do know is, that you come with your best idea for a campaign, for attracting the leads and converting them through a funnel or whatever means necessary – you come up with this idea and then you test and you look at the numbers and go ‘okay great, we’re converting 1-in-10 – fantastic – 100 in the room we need 1000 leads’ or ‘we converting 1-in-20, we need more’ whatever. You test it then you optimise and then you’ll know – but it’s all about testing and measuring those conversions.
James: Okay, cool – good question from Jody again – and it could be another ‘how long is a piece of string’ question, but …
Nick: Listen, I know I’m being vague and I know that doesn’t bloody help anybody but I’m gonna try and give you the truth, such as ‘I don’t know but you need to test it’ but I’m also going to give some of my best-guess answers, so at least I’m giving you the best I can.
“What is the optimal lead-time from announcing an event to actually running it, to maximise the numbers? Is it possible to preview an event too early, or is earlier better?”
Nick: Great question, again – disclaimer, I don’t know – but, in reality, the more people you want in the room, the longer lead-time that you’re gonna want. Within reason – just to be flippant – you don’t want a 3 year lead-time for a 2-day event on marketing; why would you do that? You don’t need a 3-year lead-on; that’s bloody ridiculous. No-ones gonna book that early, are they? But you also don’t want a 3-day lead time because you’re not going to get people in that short-a-period of time.
So I would say for the kind of events we’ve been running historically – like, James, you’ve been to them; 800 people, 2-to-3 day business/marketing conference – 5 months is nice; 5-to-6 months is more than enough time – that feels really comfortable. If you go to less than 3 months you are pushing it a bit.
We managed to pull off an event in 2014, Small Business Success Summit with Ryan Deiss as the keynote – 7 weeks lead time, we sold 700 tickets – but I wouldn’t want to have to do that in 7 weeks again; it was a real slog for those 7 weeks. So 5-6 months lead time for an event like that would be great.
Then again – at the complete other end of the spectrum – say if you do free intro events, 5-6 month lead times are useless to you – no-ones gonna turn up! So if you’re doing free intro events – which I don’t normally do, but I have been testing a little bit recently so I’ve got some stats to share with people because if I’m teaching this stuff I should try every-which-way and then report my findings – so if it’s a free intro event – 3 weeks lead time? 2-to-3 weeks lead time – the shorter lead time the better the show rates going to be.
The show rates a nightmare – 20-30% show rate on free events right now. We’ve been getting 60-70% show because we do a number of things to make sure that happens – but one of those is to make sure the lead time is correct, 2-to-3 weeks max – and you know then, anywhere in-between really for – let’s say you’re putting an event, small numbers, high ticket, maybe 10 people at 2-1 or something; you’re probably looking at couple of months lead time.
It really depends on the event itself, the industry you’re working in – lots of factors – but I’d say your ideal lead time is anything from 6 months max, to 2-to-3 weeks if you’re doing something like a free intro event.
James: Good stuff – next question is from Neil Humphrey the Brand Gladiator, and his question is;
“What’s best – grow an audience to fill an event, or fill an event to grow an audience for your other products and services?”
Nick: Grow an Audience to fill an event. Next!
James: Okay – easy! *laughs*
Nick: No-no, Okay, and again, I’m playing around a bit, but, ultimately filling an event without an audience is going to be extremely challenging. Extremely challenging. All the projects I’ve worked on over many, many years – the easiest ones to fill are the ones where they’ve already got an audience, they’ve already got an audience, they’ve got a database, they’ve already got engagement with that database and already have a relationship with those people – like you did with your first one *finger click* boom – and I’m not saying it wasn’t hard work, because it was; you know that – but it was far easier than ‘well, we’ve got nothing – we need to start from scratch’ – I mean that’s tough, man – that’s really tough.
So I’ll always looked to grow the audience first and then fill the event – that said – an event is a great way to put your business – I mean Neil, the Brand Gladiator (love that name by the way) – it’s a great way to put your brand on the map. To get your name out there, especially if you’re trying to go from unknown to well-known in the industry. Putting an event on with a load of people in room and putting yourself on stage with speakers – I did the same – nothing wrong with doing it – we put Frank Kern on stage; Ryan Deiss on stage; Yanik Silver on stage, and that was our event.
That definitely increased the buzz in the community and awareness of our brand massively so, I think it’s a great way to grow your brand and your reputation, and I’d also say getting the audience built up first is going to make it much easier. Now I’m not going to go into my philosophy and my content, in-depth, on this call. But for me, part of my Bums-on-Seats blueprint – as I call it – is Audience; and comes before ticket sales, it comes before getting people into action – getting the audience built up first is always my advice.
James: Good advice. Kieran Penrose has a sightly different question – he’s asking;
“Who have been your biggest role models, and what lessons/insights have you consciously applied from what you’ve learnt from those people?”
Nick: Well I know Kieran so – hey Kieran; thanks for asking – so role models – apart from Kieran, obviously, he’s a great role model –
James: The best mug – Kieran has the best leak-proof travel mug in the market!
James: Yeah, he’s a got a leak-proof coffee mug, hasn’t he – the best!
Nick: Great plug, great plug.
Okay, I mean, too many to mention, really, but there a few that do need a mention. My first exposure to the events business, at 12 years of age, was a Tony Robbins event where I stood at the back at room and there was thousand of people in the event.
I just couldn’t believe what I was seeing – I didn’t believe that that world existed; and I was hooked, and I knew from 12 years of age that this was wanted to do for the rest of my life – I wanted to create events and attend events – I mean I spent fortunes and lots of time traveling all-over the world just being in that world, being at events so I think that experience has stood me in extremely good stead to know what great events look like. That was my first exposure to it.
Learning about the ins-and-out of the events business works – the pitfalls and the things you should and the things shouldn’t do, and nurturing and mentoring me. It was Andy Harrington – I talk about Andy a lot – many people listening to this will have heard of Andy or seen him speak; you don’t have the success he’s had over the time frame he’s had in the events business over the time frame he’s had it, without knowing what you’re doing.
So Andy has been a great mentor to me and a very good friend as well over many, many years – so it’d be those two that stand out in terms of people who have taught me, either from a distance or up-close and personal, about the events business. And you know what – this just popped into my head so I’m gonna say it and for people that don’t know me, if you ever come to my events you’ll see that stuff comes into my head and straight out of my mouth with very little filter.
James: Do we need a filter or an explicit filter on this? *laugh*
Nick: Oh not in a bad way, in a good way – you know the people that really teach me or inspire me he most? Are the clients. People who, straight-up, and it may sound like I’m blowing smoke up your arse James – people like you, or others I could list here who put their money and their businesses on the line to give it a go and run an event, and I learn more than those experiences than I ever do from my own. I know how to fill my my events – I done it – and we always look to try new things out, but some of the lessons I learnt from clients was like ‘right, let’s try this strategy’ and then it’s great learning for me and I can apply those lessons in my events and other peoples events as well.
Nick: So I think I’ve learnt more probably in the past 12-months working with people closely like you, on the events specifically, before it was more generic, business sales and marketing, mentoring and education – now it’s events specific. I’ve learnt more in the last 12-months than I probably did in the last 7-or-8 years of running my own events because I’ve been working on so many projects – it’s been really exciting.
James: Good, good – last couple of questions are from Pankaj Chuklah – Pankaj is saying about joint ventures – obviously this will vary on different events but;
“Who would be getting more people into the room – advertising or joint venture partners?”
Nick: Good question. For me – you’re speaking to somebody here who built their entire business from scratch 8 years ago on joint ventures, so I’m very romantic about joint ventures and obsessive about that as a strategy and the ‘main’ reason I love it is because it’s built on relationships and I think all business is built on strong, solid, good-quality relationships.
So I’ve built everything on the strength of these joint ventures. I have bias to that – it isn’t always healthy – it’s just because it’s my skill set. Something I’ve always been good at is building relationships and connecting with people and – clearly because that’s the skill that I possess – that’s going to be the thing that I default to most. So I’m probably ‘over’-biased on joint ventures as my strategy of choice to grow my business, get leads and fill rooms.
Advertising – running Facebook Ads, running other ads – we do that as well. Percentage wise – I’m picking figures out of thin air but, I would suspect, no-more than 20%-30% of our leads, customers and event attendees will come from our advertising – paid advertising – a lot of it will come from joint ventures. But bear in mind that’s from good-will and equity that’s been built up over 8 years – so if you’re looking to get into the event business, the quickest way to crack into it is to get straight in to the advertising, because joint-ventures are a long-term game, their not *click* quick-fix, make a phone-call, get a joint-venture lined-up, get the mail out and get the tickets sold in the next few days; it’s a long term game – as you know, James, over the last few months with your events.
Nick: Obviously if you have an event where you’ve got certain people speaking, like you do, you know like certain people that have high profile and have audiences they can introduce you and your event to – you’re probably going to be more reliant upon joint-ventures – if you’ve got that. if you’re an event that it’s you only – like I do with the Bums-on-Seats Bootcamp, where it’s just me – then obviously you’re less able to rely on other speakers to promote for you.
I still get a good quality, on-vine of leads from joint-ventures because I’ve built them up over time – but we’re always testing; always investing money in advertising as well. That way you’re solely responsible for the result, where-as if you’re relying on joint-ventures to always fill the room for you – that’s not healthy, I don’t think.
James: Cool, good answer. Now obviously you run lots of different funnels in your business, because you’re testing stuff, but;
“What would be a typical Sales Funnel to buy a ticket? Obviously there’s different types of events, but what funnel do you think people to focus on first?”
Nick: Good question – well I say good question but, in my head I’m going ‘that’s the wrong question really’ because the right question is – well the it’s not the funnel that makes the sale, necessarily, now the funnel is important, but then, you can have the best funnel in the world, but if your concept for the event is … can I swear on this?
James: Yep *laughs*
Nick: If you’re concept is a sack of shit, no-ones gonna buy a ticket – doesn’t matter how good your funnel is. Again, I’m kind going into deep content here but if the angle you’ve got for your event – the thing that makes your event stand out or doesn’t, for that matter – is a sack of shit, you’re not gonna sell any tickets.
The first thing I talked to people about is having a unique angle – it was the first conversation we had James when we came up with the Traffic & Lead Gen Bootcamp – there are so many events happening all-the-time; why would someone spend their time and their money coming to yours rather than somebody else’s? It’s not about having the best funnel, although that’s important – to convert well. It’s about having that angle in the first place that makes people go ‘that’s important and that’s something I’m going to spend my time and money going to and learning’.
That’s why when I formed this business in July of last year, I went; ‘what’s the thing that A, that thing that people want to learn most from me, and B, What’s the thing I’m best at and love most? For me it was filling rooms and running events. That was why I focused in on that things specifically. If I went ‘okay I’m going to cover general business growth/marketing/sales’, would I have done as well? Maybe? I don’t think so – I really don’t.
I strongly believe that the success that I have had these last 6 months with this new business has come from this speciality; this niche, this area of expertise I focused on. So having the angle first, that’s the first thing you’ve got to get right. Something that’s just special about the event, rather than it just being ‘me too’ kind of stuff.
Now we can talk about the funnel or we can talk about the process of capturing the leads and converting them into sales. At a high level, sending people to ‘a’ sales page to buy a ticket for an event just doesn’t work anymore or, at least, doesn’t work as effectively as it once did – so I’m very strongly of the opinion you have to do whatever you can to capture the lead first – this is marketing 101; capture the lead then try and convert and follow-up.
Especially with events – more so than anything – more so than with any other product or service that you can sell online – events are a slow burn. You can build up an audience – coming back to Jody’s question of how many people you need in your audience before you can fill a room. You can build a great big audience, but I don’t care how big your audience is – first if you haven’t got a good angle for the event, it’s not gonna work but even if you do, it’s a slow burn – it’s not that common that you’ll sell a truck-load of tickets on day 01.
Because when you announce the dates for the event, and put them on sale and things like that – some people will be early adopters and they’ll go straight in and they’ll buy – most people will be like ‘great, now I know the dates, now I know where it is, now I know what it’s about – yeah I’d like to attend but now I need to go and arrange child care, speak to my spouse or business partner, travel, accommodation blah-blah-blah-blah; all of that stuff, right?
Nick: It takes time – so generally speaking it is a slow-burner and that’s why it’s so important to have that first step in the funnel – capture the leads, get the people who are interested and follow-up in every-which-way necessary. Capture the lead – present them with the offer, of course, put some urgency in the email that’s really really important. Then from that there should follow-up like crazy with – well, if you’ve ever expressed any interest in our events then there’s follow-up via email, SMS, telesales, sometimes direct mail, webinars; you name it – we have lots and lots of bites of the cherry.
And their not all hardcore ‘buy-from-us’ messages, a lot of them are ‘hey you know what? He’s a video you might find useful’ or ‘hey come on this webinar, learn some cool stuff’ and then of the back of we go ‘by the way, we’re going to talk to you more about this at our next event’ – we give them all the details and we give them offer.
So I think it’s not necessarily about having one, slick funnel – it’s about having the philosophy of having a strong angle for the event, capture the leads and then consistently provide value to those leads over time and provide urgency about the great offer.
My final bit of advice, which compliments that, about multi-media – if you’re relying upon email marketing solely – I’m not saying you’re going to fail – but you’re going to struggle if you’re relying on email marketing. It’s so difficult now. Email rates are going through the floor. If you’re going to successful filling events you cannot be a one-trick pony of sending out emails, to a sales page to sell tickets. You have to be better than that.
By the way, I love the fact that people are lazy and just going for email marketing to a sales page, because they struggle and it makes me look really good because I’m able to fill an event with 800 people because I’ve got telesales, SMS, webinar, direct mail, you name it – all the extras – and it means because I go the extra mile, I get better results than everyone else.
James: Yeah, cool, good – last question. Pankaj is asking;
“What’s a typical cost to put a bum on a seat in the current market?”
Obviously depends on who the speakers are, but I know it seems like another ‘how longs a piece of string’ question, but what sort of averages are you seeing across you’re clients?
Nick: Well I mean, again, it is a bit of a how ‘long is a piece of string’ question because the cost could be zero if you’ve already got a crazy loyal community of people who you engage with and love you. It’s not gonna cost you anything because you’ve already spent the money to build the community and you literally market to them and fill the room. It costs you zero – obviously you’ve got the cost of running the event but that’s a different question.
Versus having none of that and you’ve got to go out and do the marketing – and it’ll vary because it depends upon how many people you want to put in the room, how much a ticket costs – all that. But I do want to give Pankaj something that resembles an answer to the question.
So, for example, we run lots of different types of events for ourselves and with our clients – let’s say you doing a relatively low-cost event … let’s just use the example we said before; you want to put 100 people in the room, and it’s a £100 a ticket. So if you’re going to put 100 people in the room at a 100 quid a ticket, how much is it going to cost you to do that – assuming you’ve got no community, you’ve got no database, you’ve got no joint-ventures lined up cause obviouslyy joint-ventures and using the own list; it isn’t gonna cost you a lot to do that – but assuming you’re talking marketing spend on like Facebook Ads and stuff like that.
My goal is usually just to break even. Normally. Like if I can spend £100 a ticket, and I can spend £100 per ticket to get those people in the room I’m going to be happy because – as you know James – there are 9 different ways you can monetise and generate revenue and profit from an event and only 1 of them is ticket sales.
You’ve got 8 other ways to make that event pay – so if you can just get people in the room at break-even or better – you’ve got 8 other ways to monetise that event. That said, if you’re goung for a low numbers, high-price – for 2,000-3,000 pound a ticket with a low number of people in the room, let’s say – then the dynamics of the event change completely.
But generally speaking if you’re using events as a front-end, entry-level offering – if you can break even on that front-end you’re doing something right, you’re doing okay – and if you can make a profit on that front-end you’re doing even better.
James: Sounds good – perfect – well, thank you for your time today.
Nick: Nice one.
James: Good answers – interesting for me as well, because I’m running events now so it’s really good to get other peoples because sometimes I don’t have all the questions so good to see those. You’ve got an event coming yourself, you not only helping people like me putting on events you’re putting on your own events which keeps you guys very, very busy – so do you want to tell us little bit about the event that you’ve got coming up in the next few weeks?
Nick: Yeah sure-sure, so well first-and-foremost, yes, of course I run events … again – can I get a little rant-ty on you? The thing that really pisses me off in our industry that there are people – not naming names – but there are people that theorists – they don’t practice what they preach.
For me to be able to deliver the best answers to questions like I have today, or the best content at my events, or the best content and advice to my clients I have to be practicing it; I have to be doing it.
So we’re running our flagship event which got coming up in a few weeks called our Bums-on-Seats Bootcamp. We run those fairly regularly – about 3 time a year we do those – and their always fresh and always new because I’m always testing out new things and bringing in that content; those learnings to the table at those events. So yes, of course, I run events.
We run 3 events where we teach you to how to do events, but we also have 1 event where it has nothing to do with that whatsoever because I also think you should practice what you preach outside of just teaching it, and just selling what you teach and teaching what you sell, if that makes sense?
Nick: So yeah we do Bums-on-Seats Bootcamp a few times a year – it’s a three day event where we go into massive detail on all the pieces – we talked about a couple of things like how do you get an angle for your event, what’s the funnel look like, how do you capture the leads, how do you get people to buy tickets, how do you maximise attendance in the room and how do you maximise revenue & profit from the event – all that stuff; we’ve got 3-days worth. It used to be 2 it’s now 3 but I just couldn’t fit all the stuff that I know into 2 days. So it’s a 3-day event.
The next we’ve got coming up is 13th to 15th of May, and it’s Central London, Holiday Inn, Gloomsbury and if you guys want to come along I’d love to have you there. We’ve got a special offer running for Rocket Marketing Hub community – tickets are £300 for a general, and £500 quid for a VIP – but for you guys we’ve got a significantly discount – £97 for a general and £197 for a VIP. You can go check out all the details, I can’t possibly give you everything we’re going to cover at that bootcamp in May – I cannot possible explain it now – so get along to bumsonseatsbootcamp.com/rocket and the rocket bit is where you get the discount and there you’ll get all the details.
James: I’ll put that link below the video as well, so people can check it out. Just as a testimonial for Nick – my event would never have happened if I hadn’t had gone to the Bums on Seats Bootcamp, so, if you are going – not just to get Nicks content alone, but it’s really good to be a room with other people that are eager to put on their own live events.
Nick: Joint ventures, man! You’ve got like 100-200 people in a room going ‘I want to run events’ and they’ve got databases and contacts that are ideal – I know that you’ve been to our events James and sourced joint venture partners and potential speakers for you events. So that’s a side-benefit – a very big one of course – and, yeah, I like to think the content is pretty good as well.
James: So I highly suggest you guys check that out – Nick, thanks to your time again; really appreciate it.
Nick: I always enjoy it and I look forward to attending you event in June!
James: Thanks a lot Nick, Bye!
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Now I’m going to say that 99% of you have a website.
And whether you’re getting traffic from email, SEO, Facebook advertising or any of the many ways to gain traffic nowadays!
Your conversion rates aren’t has high as you’d hoped for,am I right? Well there is a cheeky tip that James Nicholson will be sharing with you that will not only bring people back but also boost your conversions throught the roof!
We hope you enjoy this great tip. Until next week..
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