A lot of the good things about social media, the ability to share your thoughts and connect with a lot of people, can also be negative points depending on what you post. This is why everyone, but especially businesses, needs to think about what they are posting before they hit the send or publish button. These are 9 posts to avoid making on social media
Yes, different people have a different sense of humour but when it comes to offensive comments or content which can be construed in a negative manner, just avoid it. You are presenting your business and would you be happy if your business acted (or was perceived to be acting) in one of the following ways:
- Making racial comments or slurs
- Sharing graphic images
- Making crude jokes
- Being offensive to particular groups
All of these types of posts will cause people to view your company in a certain manner, and it isn’t a positive one. This is the sort of behaviour that can see your company lose business, so make sure that you don’t post offensive content on social media.
Spread gossip or carry out attacks on people
Depending on what is being said about you or what sort of situation you are in, you may be feeling hurt or angered, and it is a natural human reaction to respond in the same manner. However, when you are representing a business, you have to realise the repercussions that can come from spreading malicious gossip or attacking other people. Even if you feel that there is justification for lashing out at others, not everyone will see it that way and any reputation you have developed may be damaged.
Claim other people’s content as your own
This happens all the time on social media but just because other people do it doesn’t mean that you should. There can be serious legal repercussions if you use other people’s content, images, quotes or ideas, which could cost you money and/or your reputation. Crediting people who created the content, or sharing it from them as opposed to posting it as yourself, is a step in the right direction but if you have any doubts, it is best to leave other people’s content alone.
Speaking in a negative tone about former co-workers, bosses or employers
Yes, you may feel as though have a grudge or a grievance against people you used to work with or for, but do you really want to share this on social media? This may count against you in the future and it may even cause current co-workers or employers to think differently about you. After all, if you made comments about former employers and employees, would you do the same to them? This should be avoided on personal accounts but anyone tweeting from a business account has to avoid this form of behaviour at all costs.
Sharing details about trips
You shouldn’t post extensive details about any trip you are likely to make or any time that that you’ll be away. However, the real thing to look out for is posting images, video content and posts when you are away on holiday or a business trip. You never know who is looking in and your trip may put people out of joint. Whether this is because your trip, or certain components of your trip, are not fully authorised or just because it isn’t the right image and tone for your business doesn’t matter, just avoid sharing this sort of content from business accounts.
Don’t share details of private conversations
If you have received private or personal information from someone, unless you hear otherwise, you should assume that it was intended to stay private. If you are going to share any content that arose from someone privately, be sure to obtain permission first.
Don’t share too much personal information
There are lines to be drawn when it comes to what should be shared on social media. Different people will have different thoughts on what they are comfortable sharing but when it comes to presenting a professional image, be sure not to be too open with your life. It can be good for business accounts to show some personality and the human touch but make sure that you don’t share too much or provide information that may be off-putting, offensive or just too much for many people to deal with.
While you know that you should never share personal banking or finance information that may compromise people’s accounts, it is best to avoid financial information at the best of times. This is acceptable for some industries but on the whole, given the nature of the economy and the different opinions on finances, it can be best to leave financial talk and projections aside.
Sharing posts that you cannot back up
You may have heard a brilliant story or seen a great story online but unless you are able to provide proof or at least back up the story, don’t post it. This will save you a lot of trouble or hassle later on and it could even save you legal bills and expenses. No matter how brilliant or interesting something sounds, if you are unable to provide proof , don’t share it on social media.