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9 Biggest Facebook Marketing Problems And How To Solve Them

9 facebook marketing problems and how to fix them

Have you got Facebook marketing questions?

Are you wondering what the most common Facebook marketing questions are?

Businesses with Facebook Pages often have the same questions.

In this article I’ll dive deeper into frequently asked questions for businesses on Facebook.

Find answers to the top nine Facebook marketing questions.

#1: Is It Possible To Change My Page Name?

• This is a commonly asked question, but the answer depends on a couple of elements. First of all, if you have 200 or fewer fans, you will find that there is no difficulty in changing the name of your page.

To change the name of the page, follow these steps

• You will find an About tab below the cover photo of your page – click on it
• On the left hand column, look for Page Info and click on it
• Look for the name section, hover over the name and then you should click Edit
• You should now enter your new name and click on Save Changes

Fewer than 200 fans, then changing your name is easy.

Fewer than 200 fans, then changing your name is easy.

If you currently have over 200 fans, you will find that you have a number of options. If this is the first time that you are looking to change your name, you will be able to do so but be aware that after the first time, it becomes a lot more difficult. This means that you should be sure that you are changing the name to something that you are happy with and are looking to keep.

Fewer than 200 fans, you may be able to request a name change.

Fewer than 200 fans, you may be able to request a name change.

Have a look on the About tab and see if there is a Request Change link on the page. If this is present, you will be able to change the page name with a minimum of fuss and effort, and you should click on this link. A form should appear and you should fill in the form. This process can be completed a lot quicker if you have official brand documents to hand. If you have these documents, add them in to hopefully speed up the process.

Fill out the form and add documentation to expedite the process

Fill out the form and add documentation to expedite the process

If this option is not available to you, you will find that the whole process takes a lot more time. You will have to access the Help section on Facebook, and wait for them to get back to you. If you are looking to change the page name in a hurry, you will find this to be slightly frustrating.

#2: Is It Possible To Change My URL?

The website address or URL is also your username and it is the address that a person will type in if they want to access this page. You are allowed to alter this address once. When you create the page, you will be provided with a long URL, and you will want to make this shorter to make it easier to attract people to your page. You should go to your page (not your own personal Facebook page)

You can change your Facebook page web address one time after it has been set

You can change your Facebook page web address one time after it has been set

You can change your Facebook page web address one time after it has been set. Note that you can capitalize words in the address, but capitalization isn’t a factor in getting to the page. Someone can type in lowercase or uppercase letters. Also, the address can contain only alphanumeric characters–no spaces. And you must be an admin of a page to set the username.

If you’ve changed your username one time and aren’t able to change it again, you have to go through Facebook’s Help process to change it. And then it would probably need to be a company branding change.

See more information about your Facebook username here.

#3: How Do I Merge Pages?

If you have two pages that are about the same thing and have the same names (or almost the same–Facebook requires that they be very similar), it’s a good idea to merge the pages. Merging duplicate pages merges the fans, ratings and check-ins of both pages. However, the posts, photos and username are deleted from the secondary page.

Here are a few caveats to be aware of before merging pages:

You can keep the full post history from only one of the pages.

You’ll be able to select which page you want to keep.

Pages can’t be unmerged.

You must be an admin of both pages to merge them. You can get to the Merge area from the General Settings of your Facebook page, or you can go there directly at https://www.facebook.com/pages/merge/.

Merge pages feature

Access Merge Pages from the Settings area or go directly to the URL.
After you click Keep Page, you get one more confirmation message, and then the pages are reviewed for possible merging.

Choose which page to keep

After you select the pages you want to merge, select which page you want to keep.
Facebook will notify you when the pages have been merged or give you a reason why they haven’t been merged. It helps to have the pages’ names, locations and other information the same so it’s clear to Facebook that they represent the same business.

Remember that the URL of the page you don’t keep is also deleted. If you find a page that is not under your admin control (but represents your business) and you want to merge it, see Question 9 later in this article.

#4: Can I See Who My Fans Are?

Only page admins, editors and moderators can see the fans of a Facebook page. You’ll only be able to see fans who have set their likes to Public. So you won’t be able to see every person who likes your page.

There are two ways to see the people who have liked your page. One way is to login as the page and then click on the outline of the people at the top of the page. You then see the most recent likes for your page. Select See All to see a longer list of likes.

See all Facebook page fans

See your likes while logged in as your page.

The other way is to go to the right sidebar on your page, hover over the Page Likes area and click See All from the pop-up box. With this method, it doesn’t matter if you’re logged in as your profile or your page.

See all Facebook page likes feature

See who has liked your page from the right sidebar.

See who has liked your page from the right sidebar.

See who has liked your page from the right sidebar.

#5: Can I See Who Has Checked Into My Location?

Unfortunately no. There are many people requesting this feature, but Facebook has yet to add this functionality.

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#6: How Do I Enable Ratings and Reviews?

The Ratings and Reviews feature (where you see the star rating on the main Facebook page) is available when your page is categorized as a Local Business and has a physical address. By default, reviews and star ratings are displayed. However, you can change this setting if you’re in the Local Business category and don’t want to show your ratings and reviews.

Enable Facebook reviews

To make sure this feature is enabled, go to the About tab, find the Address section and click Edit next to the address. You’ll see a map with your address. Check the box next to Show Map, Check-Ins and Star Ratings on the Page.

#7: Can I Send Fans a Private Message?

You can send fans a private message only if you enable the Message button and they send you a message first. This can be challenging if you run a timeline contest and want to get a message to someone who has won.

If you enable the Message button, fans can send you a private message, and you can reply.

If you enable the Message button, fans can send you a private message, and you can reply.


Enable Facebook message button

If you enable the Message button, fans can send you a private message, and you can reply. If you enable your Message button, make sure you regularly check the messages on your page.

The only workaround is to send someone a private message through a personal profile, but even then, the person has to have their Message button enabled on their personal timeline. And it’s very likely that if you aren’t friends, the private message will go into the Other folder.

#8: How Do I Show a Video in the About Section?

The video that shows up on the left sidebar of your page’s main timeline is known as a featured video. When you set your featured video, it’s more prominently displayed on your main timeline and appears larger on your Videos page.

Featured video on a Facebook page

Highlight a video on your page by adding it as a featured video.

To enable this feature, just click the Videos tab, click Add Featured Video and then select the video you want to feature.

Add a featured video.

Add a featured video.

Add a featured video.

#9: How Do I Regain or Claim My Page Not Under My Admin Control?

Sometimes a person sets up a page for a company, but then leaves without passing admin control to someone else at the company. Or it’s possible you may find a page that was created by someone else–maybe by people checking into your place–that clearly represents your business.

You can claim a page with proper documentation or a phone call. Go to the page, click the three dots button and choose the Is This Your Business option.

Claiming an unclaimed place page

Once you start the process, Facebook will verify you with either a phone call to the business phone number listed, an email or proper documentation like a phone bill.

Choosing a verification option

You have to verify you’re officially connected to the business.

After you verify you’re connected to the business, Facebook reviews your claim and decides whether you can be an admin of the page.

That process is for unclaimed pages only. If there is an admin, but that person has left the company or you don’t know who the admin is, there are a few things you can try:

If the Message button is open on the page, message the page to contact the owner.
If the Message button isn’t open, post a message on the page.
If you don’t get any response, report the page.

Reporting a page

To report the page, click the three dots button on the page (under the cover photo) and select Report Page. Then you have the option to claim that the page is using your intellectual property.

To regain control, report a page that represents your business but is managed by someone else.
Facebook reviews these cases, but it may take time.

Conclusion

I hope that I’ve cleared up some issues that may be popping up with your business on Facebook. Facebook also has improved (in my opinion) their Help section, and the Help Community can be a good place to find answers as well.

How about you? Any burning Facebook questions that you’ve been wondering about? Share your questions in the comments below!

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About James Nicholson

James Nicholson is the founder of Rocket Marketing Hub. He’s worked in Digital Marketing for over 10 years for companies like Utility Warehouse, NHS and hundreds more.

You can connect with James on Twitter and Facebook

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