If you have a business blog, are you confident that it is providing you with what you need to be a success? There are a number of things that a good quality business blog needs and this guide will provide you with the 5 key points that your business blog needs in order to be a success.
#1 Strong and compelling lead magnets
You will probably be bored with the number of times that you have heard that the money is in the list but there is a lot to be said for the benefits that come from having a strong list. This means that email is still extremely important and one way to develop your email list is through your blog.
Most businesses are on the lookout for leads and it is important to remember that a blog subscriber is a lead, so increasing the number of blog subscribers you have will increase the number of leads you have. In order to increase the number of leads you have, you need to have a lead magnet.
You will find that many effective lead magnets are located in the sidebar of your blog post just like in the above image and this is an excellent place to host your lead magnet. However, you will find that the sidebar isn’t the place where you will receive most of your sign-ups, and that there is a lot to be said for looking into other places where you can sign people up.
#2 Have a dedicated landing page
A landing page is the most effective way to get people to sign up to your list. You will commonly find that this style of page is referred to as a “squeeze page” and that is because there are only two options for users that land on this page:
- Opt in and receive the lead magnet
If you have set your page up properly and you have the right sort of magnet, it is possible to get conversion rates of around 40-60% on a squeeze pages. (Yes you did read that correctly)
If you are looking to run an effective squeeze page, you will find that there are three factors that make a difference:
Your offer – If you don’t have a compelling offer, no one will sign up so give people something that they want
The copy – Strong headlines and bullets, describing the lead magnet in an attractive manner, are vital in getting people to sign up
The Design/layout – If the offer and copy is of a good enough standard, the design and layout of your site can help to seal the deal. However, if the copy and offer is poor, you will find that even the highest standard of design and layout will not be able to convince people to sign up for what you have to offer.
The landing page on your site is really important but of course, you need to make sure that you have people coming to your site. This means that you need to drive traffic to the landing page.
#3 Paying for traffic
While it is possible to drive traffic to your site for free, it is understandable that some businesses look to do more. There is nothing wrong with getting clicks from your social media fans and followers and there is nothing wrong with getting links from your SEO work. These links are great and they should be encouraged. However, there are times when organic traffic isn’t enough, and it cannot be predicted or relied on, so opting for paid traffic solutions makes sense.
You know WHEN this traffic is coming, you know WHERE the traffic is going and it will be reliable and consistent. This should help you to plan ahead and respond effectively, so it is easy to see why so many businesses appreciate what buying traffic foes to your site.
You should also be aware that buying traffic doesn’t actually mean that you buy subscribers to your list, you still need to convince people to sign up. This means that you are directing traffic to your lead page, and you still need the squeeze page to work its magic. However, knowing that you have a considerable level of traffic heading to this page is of great benefit.
#4 A range of authors
Is it possible to have a successful business blog, that makes money, written by one author? Yes. Is it easy? No. Is running a blog easier if you have a number of different authors providing content for it? Yes.
It is likely that you will have a number of things to take care of so you don’t want to spend all of your time writing blog content. You should still create some blog content but there is a lot to be said for letting other people help out. This will give you a broader range of styles, hopefully helping you to reach out to a wider audience and provide more insight and information to your audience.
There is also the fact that when you have a number of different authors posting on your blog, they will share their content with their network, which means that your blog will be shared with a wide range of readers. This is one of the reasons why guests blogs are so popular, because it ensures that your blog posts are shared with as wide an audience (while still being focused towards your needs) as possible, which is of considerable benefit.
#5 Focus on delivering quality
This is something that can probably go without saying but there is a lot to be said for delivering a high standard of content on your blog. Think about how many blogs there are to choose from, if you want to stand out from the crowd, you need to deliver great quality content that interests people.
If you deliver poor quality and you won’t achieve your aims. This is a basic reality when it comes to blogging so make sure that quality is at the front of your thoughts when it comes to your business blog.
When running your business blog, think about these aspects:
- Do I have a lead magnet that people want?
- Do I have dedicated landing pages?
- Do the landing pages convince people to take action?
- Am I utilising a paid traffic strategy?
- Am I using a number of different authors to provide content?
- Does the blog deliver a high standard of quality?
If you are confident about your answers to these questions, you are on the right lines when it comes to delivering a high standard of quality for your blog.
Tell us your thoughts in the comments!