Why Your Business NEEDS to Blog.
If you have been thinking about setting up a blog of late but you are not sure about whether you can create and sustain a blog or whether you think you can provide value, we are here to help. We aim to show you the business value of a blog and it isn’t just about Google and SEO.
Clearly it is important for businesses to do what they can to improve their SEO and attract as many people to their site as possible and a blog can help. However, a blog is not solely for SEO purposes, there are many reasons why having a blog is of benefit to your business. In fact, we are going to give you 5 great reasons why your business needs to have a blog.
#1 Harness the power of your team
While you don’t have to look too far to find online success stories, HubSpot is a company that is well worth acknowledging. The firm, based in Boston, provides a comprehensive social media platform for SME’s and it is considered to be one of the fastest growing firms in the world. When you think about the fact that Google invested $32 million into the firm, it is clearly doing a lot right.
One of the things that the company is doing right is that it provides every employee with the opportunity to provide content for their blog. The firm has over 300 employees so you can see why they can add 3 to 5 pages every single day without any hassle or effort.
By tapping into their team, HubSpot ensures that they have a continual flow of content and ideas for their blog. There is a lot to be said for making people feel as though they are part of team and contributing something. This is why giving your team members a chance to provide content for your blog, if they want to, can benefit your business and it can also help your employees to feel as though they are part of the team. Just this one point should be reason enough as to why blogging is good.
#2 Blogging keeps you in good form
The old saying “practice makes perfect” rings true today, even in these online digital times, and it stands to reason that the more times you do something, the better that you should become at it. This is why creating blog content should help you to understand your business better or become more confident in your sales pitch and presentation. You will also keep up to date with what is happening in your industry because you want to be seen as being a strong player in the industry.
Many people find that when they create 2 to 3 blog posts every week that:
- They stay up to date with the latest technology in their industry
- They become better at explaining their product or services to customers
- They become more confident at providing answers to questions that customers have
When you research and write a blog, you develop skills and confidence that you can use in other parts of your business, which means that your overall business will benefit from having a blog. Another great reason why you need to blog.😃
#3 People will rely on you
When it comes to creating regular blog content that people appreciate and turn to, you will find that your company receives a very notable benefit. When you provide people with helpful content, they start to trust you. When customers start to trust you, you develop leads and when you develop leads, you can make sales.
That is the process broken down to the most simplest form, and there are clearly steps you need to take in between but if you can develop trust in your customers, you will find that you will be far more likely to take them through to the end process and make sales.
#4 Great and relevant content ensures you get the best leads
In business, it is common to get leads that at the times aren’t ready for what you offer or what you have to provide. There are different types of shoppers and some consumers look for price, they want to find the lowest possible price when they buy, and some look for value, which means that they want to take on board a number of factors, including customer service, the quality of the product and pricing before making a decision on what to buy.
It is likely that most businesses would prefer to have value customers but if there are only price customers available in your market, you should look towards these customers. However, no matter what type of customer you have in front of you, you want to make sure that you provide them with the service that they are looking for and the advanced nature of internet analysis allows you to do so.
It is possible to compare customers (from IP addresses) and their interaction with your site or blog. A customer that has looked through your site extensively and has viewed a lot of pages is clearly looking for information about what you have to offer. This means that they are likely to be value customers while a customer who has only looked at a page or two before becoming a lead may be a price customer.
Knowing what your customers are looking for can provide you with the best opportunity of putting your point across effectively and providing your customers with the information that they need to decide on a purchase.
There is a great deal to be said for utilising the analytics on offer from Google and many online providers to provide the best standard of service and information to your customers, and your blog is a great way to create a stronger connection with your audience.
#5 Benefit from blog comments
If you have a blog but don’t allow blog comments to be made on the site, you are missing out on an excellent chance to obtain feedback and insight from your customers. You should be looking to hear from your customers what they think of you, your products and the standard of service on offer.
(HINT WE WOULD LOVE TO HEAR FROM YOU IN THE COMMENTS BELOW)
The quality of comments on your blog can provide you with insight into issues that your products have, it can provide you with positive feedback and testimonials about what you offer and it can help to develop a sense of community around your products and services. These are all things that businesses are looking for, and by including a comments section on your blog, you will have the chance to benefit directly from great insight from your customers.
If you want to engage your audience and improve your business, running an effective blog is one of the smartest decisions you will make.
I hope this gave you some food for thought, and got you thinking about why you must blog in your business. We would love to hear your opinion in the comments below.