When it comes to making the most of the potential promotional opportunities Facebook offers your business, there is a need to utilise a range of features provided by the social media site. You will find that you will have more success with Facebook marketing when you utilise your groups, profile and pages in a connected and consistent fashion. This will allow you to connect with a bigger audience and reach out to potential clients. This articles aims to provide you with guidance on how best to use the Facebook features to promote your business.
1. Be sure to use the About Section on your Profile
If you have a chance to talk about yourself and give people the chance to find out about you, you should do so. If you have potential clients that you can connect with via your Facebook profile, you want to make the process as profitable as possible. You should look to add your business page under the employer section in the work history section in your About section.
You can do this by editing the work history, which you do by clicking the pencil icon, which is located next to the work area. Type in the page name in the Company section and then you should select your page from the drop-down menu that will appear. You will also be able to add in the position you hold at the company.
You will also be able to add your business page to the work and education section profile on your profile. This is only visible to people if you connect with them, so if you are concerned about privacy, this is not something to be worried about.
2. Make sure you enable the Follow Button
When you have a Follow button, it is possible for anyone to follow the public updates you post on Facebook. If you are keen for fans to follow what you post, they will have to visit your profile page and then click the Follow Button. This will see people sending you a friend request but even if you don’t accept this request, they will be able to follow the updates that you publically. Remember that you can set some posts to only be seen by friends and family members, whereas others will be seen publically, so you can take control of what people see on your page.
It should also be noted that Facebook only allows users to have 5,000 friends but there is no limit on the followers, so you can have as many followers as you like, which means that as many people as possible can follow you.
To turn on the Follow Button, you should click the downward facing arrow that is found in the upper-right corner of the page and then click on Settings. You should look to the left sidebar and then click on Followers, you should then select Everybody which is found in the Who Can Follow Me section.
3. Share Your Page Posts From Your Own Profile
When it comes to being visible in news feeds, there is a lot to be said for the fact that personal profiles are highly more visible than pages, so if you are looking for certain posts to reach out to a wider audience, you should share them from your own personal profile page.
This will also ensure that the page name is placed alongside the post, which will provide you with chance to boost the followers of your page.
4. Creating Groups will increase your visibility
You should be aware of the fact that when someone likes a page, they do not receive update notifications unless they have manually requested to receive them.
However, this isn’t the case with Facebook Groups because when someone joins up with a Facebook group, notifications are automatically provided. The algorithms on Facebook are more aligned to boosting the visibility of a group, so opting for this set-up will improve the chances of your business reaching a wider audience.
With groups being a great place to engage users and have a discussion, you should look to ask questions of the group members. This means that you will need to spend more time moderating the group but it should ensure that people feel more engaged with you and the group. If you create a group from your page, be sure to set your Facebook privacy level at a status you are comfortable with. Different people have different areas of comfort and confidence with respect to their page and page profile so take the time to see what you are happy with before posting in groups.
Top Tip: Groups can be secret, closed or open and again, you should consider what one is best for you and your business. You should set up rules for the group, and as long as you moderate the group, you can request people leave if they do not adhere to the guidelines of the group. As long as people participate and engage in the group in an appropriate manner, groups are a tremendous way for people to have fun while boosting your business.
5. You should boost posts to only your fans
Boosting posts to increase the level of visibility, you should only boost to your fans. If someone isn’t connected to your page, you aren’t going to get any great benefit from targeting them or focusing on them. Instead, you should look to have separate campaigns and projects for people who are in your group and people who aren’t.
When it comes to knowing what post you should boost, you should think about:
• A blog post that has been well received
• A post that provides a valuable tip for people
• A post that has a promotional benefit for users
If you are looking to boost a post, bear in mind the Facebook ad rules, including the one that states an image can have a maximum 20% text.
You may think that because groups and the Follow function are of great benefit that you can do away with your Facebook page but this is not the case. You will find that retaining and maintaining a Facebook page is useful for running competitions, adverts, and adding custom applications. If you are keen to offer a promotional activity, you need to have a Facebook page, with the terms of Facebook stating; “You will not use your personal timeline primarily for your own commercial gain, and will use a Facebook Page for such purposes.”
You may find that combining a personal profile with a business focus takes some getting used to but Facebook allows you to tweak your settings until you are happy. You should find that these steps will provide you with an advantage that many of your rivals are not using, and you will also find that your followers will feel more engaged with what you are offering, which is always good in the long-term for a business.