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Episode 3: 4 Reasons Why Your Facebook Ads Are Failing

By January 25, 2016 Podcast No Comments
4 Reasons Why Your Facebook Ads Are Failing

4 Reasons Why Your Facebook Ads Are Failing

There are plenty of tips and strategies available online to tell you how to create Facebook ads, which means that you should feel confident about how to make ads that draws traffic to your site or products. However, it is just as important to know the mistakes that people make when creating Facebook ads because knowing how to avoid the common mistakes will help you to make effective ads that people love to click.

It is fair to say that many Facebook ads fail and this can cost you a lot of money as well as making you feel heavily frustrated. If people aren’t clicking or your clicks aren’t converting, you need to know why and it may be down to one of the most common problems that Facebook ad users suffer from.

There are four big reasons why your Facebook ads may be failing and if you can avoid these 4 mistakes, you will be much more likely to achieve success with your Facebook ads.

#1 Your ad doesn’t have a call to action

If you don’t have a call to action or it isn’t clear what your call to action is, it is unlikely that people will click through and take you up on your offer. You don’t have a lot of space or text with Facebook ads, which means that it can be difficult to create a compelling call to action, but this is vital if you are going to achieve access.

Amazon's Call To Action

Amazon’s Call To Action


One way that many people are achieving success with Facebook ads is by placing a call to action button directly on to your advert. Placing a “Shop Now” or “Click here” phrase or logo will make it very clear that you want the user to take action. Research indicates that having a CTA button leads to increased click through rates, so it is well worth considering and trying out.

#2 You targeted the wrong market and audience

If your ad is not being seen by the right people, it will not be clicked. Even if your ad campaign is well thought out, uses great text images and is well presented, it will not be a success if it is not being presented to the right people.

It is difficult to target your perfect audience on Facebook but it is possible, and there are resources that will help you out. You should always bear in mind that you can drill down into sub-niches within your own audience, which will help you to create an advert that is directly tailored and targeted to the people you are looking for. Rather than running an advert aimed at females, you can choose to focus on females in a certain age bracket or females with a particular interest, which allows you to create highly tailored adverts, which will help to boost your conversion rates.

Example Of Bad Targeting

Example Of Bad Targeting


One of the recent tools provided by Facebook to help you measure relevancy is the Relevance Score test, which provides you the ability to check whether your ad is as strongly aimed at an audience as you think it is. Of course, you don’t need fancy tools to evaluate your ad’s effectiveness; because this is something that advertising professionals have been carrying out for years. An effective way to evaluate the merits of certain campaigns is to split test. Split testing is deemed to be “good practice” when it comes to running ads and having two similar but separate ads, and then evaluating their effectiveness on a particular audience, will give you great insight into how best to reach your audience.

There is also the new Facebook Go service which is available to advertisers who are spending a specific level of money on Facebook ads. This service entitles the user to personalised assistance from a specialist.

#3 There is no value in your offer

For someone to click on an advertisement on Facebook, they have to think that there is something of value for them. There are many reasons why a person will click through a link or follow a page, but there has to be something of value at the end of the link. Making sure that the user understands that they will receive a benefit through taking action is crucial for ads to be a success and if there is no value, people will not click and your ads will not convert.

Offering Value with £10 Off

Offering Value with £10 Off


Understanding your niche market and understanding your audience will help you to provide an offer that has value for them. Some users will appreciate an ebook or report based on their industry or interests whereas other users will prefer a coupon or something which impacts on their finances. Your ad, including text and call to action, should offer some value to the user to ensure that people click.

#4 Your text is not effective

While having the right image is important in creating the best Facebook ad, there is a lot to be said for having effective text alongside your advert. You don’t have a lot of space for text, but you still need to engage and impact on the user. Your text needs to get to the point and it needs to be sharp without coming across as spam.

Example Of Bad Copy From O2

Example Of Bad Copy From O2


Getting your Facebook ad spot on can be a difficult but knowing the common mistakes to avoid is a great starting point. You should find avoiding these four common Facebook ad mistakes will greatly increase your chances of converting with your next ads.

These are the 9 biggest Facebook Marketing problems. Read them here now.

(NOTE: Want The Ultimate Facebook Advertising Template Swipe File? Copy & paste these 73 Proven Ad Campaigns from the worlds best marketeers.  You will have low-cost, high converting ads on demand. Grab your copy now here.)

facebook advertising swipe file

About James Nicholson

James Nicholson is the founder of Rocket Marketing Hub. He’s worked in Digital Marketing for over 10 years for companies like Utility Warehouse, NHS and hundreds more.

You can connect with James on Twitter and Facebook

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