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14 Video Tools Social Marketers MUST use

14 Video Tools Social Marketers MUST use

 

By now you should know that video is essential in social marketing but it may be that you don’t know which video tools are the best to use. If this is the case, this guide, outlining some of the best and most effective tools you can use will be of great interest. There is an abundance of video tools which can help you record and edit your videos for ad campaigns and your social media accounts. If you want to learn the best ways to create slideshows, montages and screencasts, we can help..

Why use videos?

If you have achieved success without using videos so far, you may ask why videos are so important now? Well, the way people access the internet is constantly evolving and there is now evidence to suggest that Facebook is providing priority to native videos, not videos that are linked from an external source, in order to encourage this form of activity. These videos are being watched more regularly, gaining up to 30% more views, and the images from these videos are showing up around 11 times larger in the news feeds of followers.

Both Facebook and Instagram are making it easier to showcase and share video content but many people are concerned about the cost or difficulty in creating good quality video content. This doesn’t have to be the case and there are ways you can create great video content that doesn’t require you to appear on screen. With elements like video clips, images and screen captures, there are many ways in which you can create and develop effective video ads that will boost your firm or business.

These are some of the most popular or effective desktop and mobile tools that will allow you to create Instagram and Facebook videos.

Use screencasts

This is a digital recording of what is happening on your screen and it is the ideal format for explainer or how to videos, giving people a tour of your site or even providing a demo or tutorial for your product or software.
Some of the best tools for recording and editing screencasts include:

Camtasia Studio
ScreenFlow
Snagit
Fuse
Reflector

Camtasia Studio

camtasia-nav-logo

This is an option for both Mac and PC users and it is regarded as an advanced video editing and recoding option. There is a SmartFocus option that allows users to zoom in or zoom out and you can also pan. You will find that the zoom option is important, especially when you consider that users will view this content on their video feed. You want to make sure that text is big enough for people to read, even when they are on the move.

www.techsmith.com/camtasia.html

ScreenFlow

screenflow

This is software for the Mac that allows people to record their screen and edit videos, and it is a very simple process. You can record your whole screen while you can also capture audio from your computer, your microphone, content from an iOS device and even your video camera, allowing you the chance to bring a great number of elements together in one recording.

With zoom and pan options, transitions, the ability to import media and the chance to add overlaid text, you have a very good package that will help you to create professional video content in next to no time.

www.telestream.net/screenflow/overview.htm

Snagit

snagit-logo-gray

Snagit is a very good tool for screen-captures and recording video content but it isn’t the most effective at editing. Anyone looking for a simple and very affordable solution will find that this offers a great starting point for creating screen capture videos.

www.techsmith.com/snagit.html

Fuse

Fuse is able to work with Snagit and Camtasia Studio in capturing videos and images with your mobile device and then using them on your desktop in the creation of videos.

www.techsmith.com/fuse.html

Reflector

Capture

Reflector, available for Android and iOS smartphones is a way to undertake wireless mirroring, which means that you can have your smartphone screen displayed on your desktop. This gives you the chance to record screenshots from your mobile directly in to your desktop. This is an excellent tool for use by people who carry out online training.

www.airsquirrels.com/reflector/

Create Slideshows

It is possible to utilise still images in an attractive and appealing video promotion for news feeds and the following tools can be utilised:

iMovie
Movie Maker
Facebook Slideshow

iMovie and Movie Maker

Capture

When it comes to basic editing of a range of images into a video you can use iMovie if you are a Mac user or Movie Maker if you are a Windows user. These applications are ideal for importing clips and images and then editing them together into a video. With iMovie, which has evolved a lot from earlier editions, there is an opportunity to place transitions into the video, move the order of your images, record a narrative track for the video and even produce the video, so if you have a Mac and want options, this is the ideal product to use.

Facebook Slideshow

This tool has offered new tools lately, with the Power Editor and the Ads Manager. This is a quick and easy way to make an attractive ad from still images. Going into the Ad Creation section allows you to Select Video and then you should click on the Create Slideshow button.

You will be able to select 3 to 7 images, from stock photos from Facebook or your own uploaded videos, select a length of time for your advert, up to a length of 15 seconds, the preferred style of transition and your choice of thumbnail. You should look to use images of a good quality and you will want to have the same dimensions for your images.

www.facebook.com/business/learn/facebook-create-ad-slideshow-ads

Create video montages on your desktop or with mobile apps

You will also find that there are services which will automatically create a video montage for your from video clips. These services will also allow you to add images, to lay text over the content and even add music to your videos.
Tools in this category include:

Animoto
Magisto
Adobe Voice

Animoto

Capture

If you are looking to make videos in just three simple steps, this is the tool for you. You will need to select a style for the video, select video clips and images while adding text or songs if applicable and then finally you produce the video it and share it. This is a very simple process and if you want an easy to use web-based tool, this is a great option to use. There is also a more advanced business option that provides a wider range of motions and a more professional look.

www.animoto.com/

Magisto

This is a free app that takes images and video clips and then creates well edited movies. This is a great tool for use with social media platforms and Magisto has Emotion Sense Technology which will make its own video trailer from the key elements of the content and footage. The analytical software is able to create content that will elicit an emotional response from people, while creating a storyline for the video. This is an ideal software tool if you are not sure of how to reach out to people or create a storyline with your content.

www.magisto.com/

Adobe Voice

Capture

If you want to create an animated video in a matter of minutes the Adobe Voice app, only currently available for the iPad, is well worth checking out. You can use your own images or choose from over 100,000 in the collection. You record your own voice, which you can do so line by line and then the app will provide you with cinema-style animation, which will help you create a fantastic video that is ideal for promotional activities.

www.standout.adobe.com/voice/

Mobile only tools for capturing video

There are a number of tools that are mobile-only that will help you reach out to your social media audience without having to spend a lot of time doing a screencast or undertaking a video shoot.

Flipagram
Diptic
Boomerang

Flipagram

Capture

Flipagram allows you to combine images and video content from your mobile while having the chance to record a narration, choose music or upload music from your own mobile device. This is a simple and highly effective app that makes videos that are great for social media platforms.

www.flipagram.com/

Diptic

Capture

Diptic is an excellent tool for making collages and there has been a recent update that offers animated options which are suitable for a broad range of transitions. You can upload short video clips and images, you can add text if you want, it is possible to choose a grid style layout and you can even select transitions and timing.

www.dipticapp.com/

Boomerang

Boomerang is provided by Instagram and it works by taking a collection of photographs and then stitching them together to create a one second video that loops backwards and forwards. It isn’t a GIF but it will look like one. This is a way to make fun videos that will reinforce your brand and connect with your audience and a number of companies are already using this app to create video content.

Introducing Boomerang from Instagram from Instagram on Vimeo.

You obviously don’t want to use all of these apps but using one or two will help you to create content and improve your performance on social media sites. Given that Facebook has an Autoplay feature, you’ll have a chance to make an immediate impact and the results that some businesses are achieving with these tools are well worth paying attention to.

About James Nicholson

James Nicholson is the founder of Rocket Marketing Hub. He’s worked in Digital Marketing for over 10 years for companies like Utility Warehouse, NHS and hundreds more.

You can connect with James on Twitter and Facebook

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