By now most businesses should be aware of the importance of social media when it comes to reaching out to an audience. It makes sense to be where people are and people are on social media sites these days. Of course, you need to reach out to people in a real and relative manner, and this means that you need to understand the medium and how to get the most from it.
This can be difficult if you don’t really know the medium and with new social networking sites and platforms emerging all the time, it can be hard to stay up. You may or may not have heard about Periscope but it is a social media platform based around video content and it has developed an audience very quickly. The app has picked up 15 million users in less than 5 months. This is eye-catching but just because there are people using it, can you make money from it?
With these tips, you’ll see how you can use Periscope to develop your business brand and pick up new customers. A number of users are finding that they are making sales from Periscope and the two main aspects of success are:
- Driving traffic to your Periscope account
- Making the sale
The following tips will help you to achieve success in these areas and in the overall use of Periscope
Tip 1 – Be worth following
This is common sense but you’d be amazed at the number of businesses that have a dull or uninteresting account and then wonder why people don’t follow them. First of all, you need to have an interesting bio.
The bio should be able to sell people quickly that you offer something that they are interested in, that other users find you interesting enough to follow, that you like to engage and that you offer something of your own personality or style on your page.
Tip 2 – Use a professional photo
If you are thinking that Periscope is along the lines of Facebook and that it is a fun place to hang out, it can be. However, you are looking to make sales so it is best to consider this platform as more like LinkedIn, a place to do business. This means that you should look to create a more professional attitude with your photo. A professional, business-like and smiling photo is all you need to set the right image and tone with your profile photo.
You should avoid:
- Photos from your time at school or further education
- Funny faces
Your audience is looking to follow you because they think you will offer insight and relevant information, so there is a proper tone to set and your photo can help create this image.
Tip 3 – Produce worthwhile content
Every so often you can offer up a fun Periscope or something that showcases a hobby or interest but if you are looking to be seen as a professional firm that offers a great business service, focus on creating great content that is relevant to your audience.
It helps to break content down into one small item at a time and focus on providing a solution or answer to one issue. Focusing on one task allows you to remain focused and it should help you to provide an answer or guideline that people will want to follow or look out for.
You’ll also find that providing a focused level of content is the best way to ensure that your content is shared.
Tip 4 – Make sure you write brilliant titles
Headlines and titles are important in virtually all of your platforms and Periscope is the exact same. You will find that many people will decide to see what you have to offer down to your title, so make sure that you create a brilliant title that stands out from the crowd but which also tells people exactly what you will do.
You get experts telling you about the benefits of a surprise or shock title but while this may bring in a lot of people in one go, they may not be relevant to your business and they may not hang around for more content. This means you should focus on providing great content that comes with a relevant and great title.
Tip 5 – Link up with Twitter
You need to make sure that people know when you are producing content and the most effective way is to connect your Periscope account with your Twitter account. When you do this, your Twitter followers will be informed when you are about to start a live Periscope session, which increases the live audience you will have.
You’ll find that Periscopes can be repeated, which you can further promote on Twitter, but for the best sense of connectivity, it makes sense to get as many people watching you live.
Tip 6 – Engage with other people
Just like all major social networking sites, there is a lot to be said for finding the relevant influencers to your market and knowing the people who are already working with your audience. You should follow these people and when they provide content, make sure that you engage in an effective and appropriate manner. Like other social media platforms, this isn’t an opportunity to spam, it is a chance to engage and play your part in a community. By doing so, you’ll find that you become recognised as an expert in your area or industry too.
Now that you know the best ways to develop and drive traffic on Periscope, how do you sell? This is what we will focus on in our next tips.
Tip 7 – Use Periscope in the way you would use a webinar or hangout
Hangouts or webinars are a great way of providing relevant information and engaging with an interested audience but they can be costly and time consuming to arrange and set-up. However, a Periscope session can provide you with near enough the same results at no cost, making them a far more effective way to provide this sport of service. Whether you are running a product launch, a giveaway or even you want to give away products or information, this is a brilliant way to engage with your audience.
You should even find that you can record or capture this content and then use it on other social media platforms.
Tip 8 – Provide special discount or offer codes on Periscope
Everyone loves a bargain or a great deal and this is why using Periscope to provide a special discount is a great tactic. It can actually drive traffic to your site but you’ll also find that because your user is getting something, they will be more likely to take action. Any sort of discount on your product can make people more likely to buy and this is a highly effective way of turning a Periscope audience into customers.
Tip 9 – Do a live tutorial
If you offer products or services that people need to know about, it makes sense to provide a tutorial on Periscope that will allow people to see and follow how to use your product or service. However your tutorial doesn’t even have to be about making immediate sales. If you have an area of expertise or a specialism, sharing your knowledge and providing people with solutions is a great way to develop a name and positive reputation for yourself. You’ll find that offering live tutorials, where you can field questions, will play a big role on generating future sales for your business. If you run courses or there are links to products you offer, make the link and some people will take you up on what you offer.
Tip 10 – Show people behind the scenes of your business
Periscope provides a quick and easy way to showcase a personal side of your business and people love going behind the scenes. It is one thing to showcase the business orientated side of your business but by going into the backroom or catching up with your staff members, you can present a more human and sociable side to your business, and this is a big factor in develop trust.
Periscope may be new to you but with a startling rate of growth, it is clear that this is a platform that people are taking to in big numbers. If you are looking to make sure that you connect and engage with people in as many ways as possible, you don’t want to miss out on any opportunity to connect or make money. This is why the opportunities provided by Periscope are too good to ignore or leave to your competitors.